Quibi is an American short-form mobile video platform headquartered in Los Angeles, California, founded in 2018 by Jeffrey Katzenberg. The name “Quibi” is derived from “QUI-ck BI-tes,” reflecting its focus on short, digestible content.
Key features of Quibi included:
- Mobile-first design: Quibi was optimized for viewing on smartphones and tablets, with features like vertical scrolling and turnstyle technology.
- Short-form content: All content was presented in 10-minute episodes or less, catering to busy lifestyles and attention spans.
- Original programming: Quibi produced a variety of original shows, including scripted dramas, comedies, reality shows, and documentaries.
- Celebrity involvement: Many famous actors, directors, and producers were involved in Quibi’s content.
