A press release is an announcement, which a company sends to the press and other media about anything, which it considers to be newsworthy. A press release is not an advertisement but it can result in useful publicity for the company issuing the release.
Some reasons why a company may send a press release to the media are:
i) Move to new premises
ii) Introduction of new products
iii) Changes in top personnel
iv) Launching a programme
v) Celebrating Various occasions and many more.
What are the common parts of press release?
The common parts of a press release are as follows:
Headline: An appropriate and smart heading s needed.
Opening: A good and sharp opening paragraph is essential to draw the editors (and finally reader’s attention)
Middle: A short and self-contained medial part is necessary.
Close: A conclusion or a summary is appropriate at the end or a brief repeat of the main passage. It is often useful to include a quotation from a key person.
Besides, a press release contains some other parts like reference, a date of issue, and a date of publication, name of the contact person for further information.
Also read:
Why are units required to express the amount of a quantity?
Will distance and displacement be equal always? Explain.
