Why is market research important?

Market research is important because it helps businesses make informed decisions about their products, services, and marketing strategies. By understanding their target market and the competitive landscape, businesses can make better decisions about what to sell, where to sell it, and how to reach their customers. Here are some of the specific benefits of market … Read more

What is market research in Digital marketing?

Market research in digital marketing is the process of gathering and analyzing data about your target audience, competitors, and the digital marketing landscape. This information can then be used to develop and implement effective digital marketing campaigns. There are two main types of market research in digital marketing: primary and secondary. Primary research involves collecting … Read more

Why is it important to conduct market research on your target audience before building your marketing plan?

It is important to conduct market research on your target audience before building your marketing plan because it will help you to: Understand your target audience’s needs, wants, and pain points. This information is essential for developing products and services that your target audience will want to buy. Identify your target audience’s demographics, psychographics, and … Read more

What is OFS in the Share Market?

What is OFS in the Share Market? An offer for sale (OFS) is a method used by a company to sell its shares to the public through the stock exchange. The OFS is typically used by companies that want to raise money or by promoters who want to reduce their stake in the company. The … Read more