Advertisers use testimonials because they are a powerful marketing tool that can help to build trust, credibility, and social proof. Testimonials are essentially word-of-mouth marketing from satisfied customers, and they can be very persuasive when it comes to convincing potential customers to make a purchase. Here are some of the specific reasons why advertisers use … Read more
Advertisers use a variety of data sources to build detailed profiles of potential customers, which they then use to target their ads more effectively. These data sources can include: Once advertisers have collected data about you, they can use it to create a customer profile. This profile can then be used to predict which products … Read more
Here are three of the key messages used by advertisers when promoting their products: Emotional appeal Advertisers often try to evoke emotions in their viewers, such as happiness, excitement, or fear, to create a positive association with their product. For example, a commercial for a new car might show a family laughing and driving through … Read more
Conquering the Auction: Choosing the Right Bidding Strategy for Your Ads In the digital arena, the battle for clicks is fierce. As an advertiser, navigating the complexities of online advertising platforms requires strategic finesse, especially when it comes to bidding. Your bidding strategy determines how much you’re willing to pay for each ad impression, and … Read more
While responsive display ads offer numerous benefits, there are certain situations where they might not be the best choice. Here are some scenarios where you might want to consider alternative ad formats: When you have precise control needs: Highly specific brand messaging: If you have a very specific brand message or visual identity that needs … Read more
Why should an advertiser consider using responsive display ads? There are several compelling reasons why an advertiser should consider using responsive display ads: Efficiency and Convenience: Save time and effort: Responsive ads eliminate the need to create individual ads for every possible size and format. Simply provide Google with your assets (images, videos, headlines, descriptions, … Read more
What are custom labels in Dynamic Search Ads (DSAs)? Which DSA option allows using custom labels? Why group web pages with custom labels? How do I create custom labels for my website pages? How do I track the performance of ads targeted by custom labels? Can I combine custom labels with other DSA targeting options? … Read more