Define Qualitative Research

Qualitative research is a method of inquiry that develops the understanding of human and social sciences, to find the way people think and feel.

or,

By qualitative research, we can identify and explore a number of often related variables that give insight into the nature and causes of certain problems and into the consequences of the problems of those affected.

Uses/Purposes:

  • To explore a topic about which little is known in order to provide insights for interventions.
  • To develop an appropriate questionnaire at the early stage of the study.
  • To validate quantitative data.
  • To complement the quantitative component of a study by providing concrete examples or explaining observed practices.
  • To develop appropriate materials for educational interventions.
  • To identify problems in ongoing interventions.
  • To assess the impact of ongoing or completed interventions.

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