Advantages of Secondary Research
There are several advantages to conducting secondary research:
Cost-effective: Secondary research is often less expensive than primary research because the data has already been collected and is readily available for reuse.
Time-saving: Secondary research can be conducted much more quickly than primary research as the data is already available and does not need to be collected from scratch.
Access to a wider range of data: Secondary research provides access to a wider range of data as it can be sourced from a variety of sources such as government reports, academic journals, industry reports, and market research reports.
Provides historical perspective: Secondary research can provide a historical perspective on a particular subject, which can be useful in identifying trends and patterns over time.
Increases reliability: Secondary research can increase the reliability of the research findings as the data has already been collected and analyzed by credible sources.
Supports primary research: Secondary research can be used to support primary research by providing a background and context for the research problem and helping to refine the research questions.